Although unconventional, BBC Ice Creams made their triumphant return back to the sneaker scene. Last year, we saw the Pharrell-founded Billionaire Boys Club reconnect with Reebok, but rather than re-issue the classic Lows, the revitalized collaboration focused on the BB4600 Hi and Low, the Zig Kinetica training shoe, and the Answer V retro.
The BBC Ice Cream x Reebok Answer V is in the works for this weekend. Like the first pair, these make use of a vivid color palette of purple, teal, and yellow, with the mischievous Ice Cream logo placed at the circular jewel on the upper. An Iverson Ice Cream hangtag will also come attached. Also come with a custom box packaging .
BBC Ice Cream x Reebok Answer V
February 22nd, 2020