adidas YEEZY 700 V3 “Azael”

23 . 12 . 19

December 2019 – adidas + KANYE WEST announce the YEEZY 700 V3 “Azael”.

The YEEZY 700 V3 Azael features an upper composed of monofilament engineered mesh with RPU overlays for structure and durability. The RPU cage has glow in the dark features that provide a unique look and feel. The bootie construction provides a snug fit while the tongue features reflectivity that emits light in the darkness. The PU encapsulated EVA midsole provides comfort and durability, and the herringbone rubber outsole offers unique design cues and improved traction.

adidas + KANYE WEST YEEZY 700 V3 “Azael” launches at limitEDitions Barcelona on 23rd December 2019.


YEEZY 700 V3 “Azael”
FW4980
AZAEL/AZAEL/AZAEL

adidas + KANYE WEST YEEZY BOOST 350 V2 ‘Yecheil’

20 . 12 . 19

DECEMBER 2019 – adidas + KANYE WEST announce YEEZY BOOST 350 V2 ‘Yecheil’.

The YEEZY BOOST 350 V2 Yecheil features an upper composed of multi-toned re-engineered Primeknit. The post-dyed monofilament side stripe is woven into the upper. Reflective threads are woven into the laces. The midsole utilizes adidas’ innovative BOOST™ technology.

adidas + KANYE WEST YEEZY BOOST 350 V2 ‘Yecheil’ launches at limitEDitions Barcelona on 20th December 2019.

adidas + KANYE WEST YEEZY BOOST 350 V2 ‘Yecheil’
FW5190
YECHEI/YECHEI/YECHEI

adidas Consortium Evo 4D

21 . 12 . 19

In their follow-up to the Consortium 4D Runner, however, the Consortium team once again keep things in-house, focusing on the craftsmanship, athlete-driven data and high-performance technologies and craftsmanship at the core of the adidas brand. It is these qualities that made the original 4D Runner such an instantly iconic example of the very best that modern sporting footwear can offer; it is these same qualities that carry over into this new evolved take.

Perhaps the most striking element of the new shoe is the 4D midsole, which has also provided the foundation for a number of memorable Consortium collaborations in recent times with partners such as KITH, Sneakersnstuff, Invincible and Footpatrol. 4D is the world’s first high-performance midsole for runners to utilize adidas’ Digital Light Synthesis technology. The result is a lattice-like construction created from light, air and over 20,000 struts that can be individually tuned to maximize control on energy return.

Meanwhile, the uppers on this second iteration feature a seamless mix of Primeknit and synthetic suede for an engineered fit with a premium finish. The uppers also feature refined geometric patterning, rendered in shades of collegiate navy, white and black. The three stripes and tongue detailing meanwhile offer a splash of cool mint-green that mirrors the distinctive colouring of the 4D midsole. The end-product is a shoe that takes the defining characteristics of a high-performance runner and fuses them to the aesthetic, street-ready sensibility that has been honed by the Consortium family over countless collaborations.

The adidas Consortium Evo 4D launches at limitEDitions Barcelona on 21st December 2019.

adidas Consortium EVO 4D
EG6510
CONAVY/WHITEB/BORANG

adidas + KANYE WEST YEEZY BOOST 700 V1 “Carbon Blue”

18 . 12 . 19

December 2019 – adidas + KANYE WEST announce the YEEZY BOOST 700 V1 “Carbon Blue”

The YEEZY BOOST 700 features an upper composed of blue suede overlays with a combination of blue and grey mesh underlays, the premium leather is light grey, and the heel suede is dark grey. The full-length drop in boost midsole provides comfort and stability.

adidas + KANYE WEST YEEZY BOOST 700 V1 “Carbon Blue” launches at limitEDitions Barcelona on 18th December 2019.

adidas + KANYE WEST YEEZY BOOST 700 V1 “Carbon Blue”
FW2498
CARBLU/CARBLU/CARBLU

adidas + KANYE WEST YEEZY 500 High “Slate”

16 . 12 . 19

December 2019 – adidas + KANYE WEST announce the YEEZY 500 HIGH Slate.

The YEEZY 500 HIGH Slate features a molded upper composed of cow suede, premium leather and elastane, with a padded collar for supreme fit and comfort.
A rubber wrap along the midsole of the foot provides support and abrasion resistance with reflective piping details around the lace eyelets that add visibility in low-light conditions. The adiPRENE+ cushioning absorbs impact and optimizes rebound while a light rubber outsole provides traction.

adidas + KANYE WEST YEEZY 500 High “Slate” launches at limitEDitions Barcelona on 16th December 2019.

adidas + KANYE WEST YEEZY 500 High “Slate”
FW4968
SLATE/SLATE/SLATE

adidas Originals by alexander wang

14 . 12 . 19

For five seasons, adidas Originals by Alexander Wang has challenged the concept of fashion collaborations by subverting convention. From turning the Originals trefoil upside down to reimagining performance silhouettes, Alexander Wang’s approach to the iconic brand has been clear—to hack every element at hand.

To create the final season, Alexander Wang evolved the “Club Leisure” narrative by immersing it in the dark world of underground tech. Together with progressive materials and disco-inspired details, the Season 06 collection brings the collective cultural understanding of hacking to life with a futuristic look and feel.

Inspired by the collection and its surrounding ethos, the campaign connects the fashion-loving community to the digitally-savvy by combining both worlds in one.

Authentically rooted in the digital underground, the campaign imagery uses three-dimensional art and animation to subversively celebrate the collection by destroying it—shoes melt, jackets explode, and bodysuits are cut into pieces by a laser field.

Bringing this world IRL, The Last Hack immerses fans in a physi cal experience where hackers compete to win audience members deadstock from past seasons.

In celebration of this legendary collaboration, these assets work together to create Alexander Wang’s final goodbye to adidas Originals in the most playful ways imaginable.

3D DESIGNER: CATTY TAY
Catty Tay is one of the most progressive digital artists creating work today.
The London-based, self-taught 3D garment expert has cemented her place in the online fashion community by applying an unmatched level of technical skill to a unique, creative point-of-view for collaborators like Balenciaga, Chloé, and Raf Simons.

As a creator, Catty is known for her unmatched ability to recreate life-like garments and immerse them in rule-free, digital realities. Who better to place a collection inspired by a digitally subversive world within a first-of-its-kind digital environment?
Through Catty Tay’s iconic lens, Season 06 is immersed in the darkest corners of the deep web, inhabiting a digital underground where clothes are destroyed and models don’t exist.

This approach celebrates the collection with a playful look and feel true to hacker culture and the collections subversive spirit.

adidas + KANYE WEST YEEZY BOOST 350 V2 “Yeezreel”

14 . 12 . 19​

December 2019 – adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Yeezreel.

The YEEZY BOOST 350 V2 Yeezreel features an upper composed of two-toned re-engineered Primeknit. The post-dyed monofilament side stripe is woven into the upper. The midsole utilizes adidas’ innovative BOOST™ technology.

The adidas YEEZY BOOST 350 V2 “Yeezreel” launches at limitEDitions Barcelona on 14th December 2019.

adidas + KANYE WEST YEEZY BOOST 350 V2 “Yeezreel”
FW5191
YEEZREEL/YEEZREEL/YEEZREEL

adidas FYW S-97 Salvation x 032c

13 . 12 . 19

032c are back for another collaborative release in the form of the adidas  FYW S-97 Salvation model. As many of Joerg Koch’s – founder end editor-in-chief of the art/fashion culture magazine – apparel and footwear projects have been, colors, and branding are kept to a very minimum as this updated offering gets outfitted in creamy white and grey hues applied towards its mesh and suede constructions. However, the German-based artist has also decided to rework the classic silhouette by introducing a new foam tongue that sits just below its rope lacing system. Branded elements via 032c logos are feature on the heel caps, in addition to the co-branded insoles that lay against a red backdrop.

The upper of the FYW S-97 Salvation is constructed from mesh, suede, and leather materials, as the sneaker boasts a guard above the tongue. A semi-translucent outsole is applied below, while 032c branding tags the heel, and co-branding is noted on the tongue and insoles.

adidas FYW S-97 Salvation x 032c launches at limitEDitions Barcelona on 13th December.

adidas FYW S-97 Salvation x 032c
EG5933
CORE WHITE/CREAM WHITE/CORE WHITE

Y-3 SS20 DROP 01 – CRAFT

LAUNCHES 5TH DECEMBER 2019

For the first drop of Y-3’s Spring/Summer 2020 collection, the brand looks inward in order to explore its heritage. Brought together under the theme of Craft, this initial offering ushers the unique craftsmanship of Yohji Yamamoto to the fore with a range of elevated Y-3 products.

Elegant silhouettes are matched with luxurious textiles and multi-layer constructions, highlighting the careful craftsmanship at the heart of the theme. Staying true to the brand’s roots and drawing on classic Yohji-Yamamoto tailoring, the clothing designs experiment playfully with dramatic proportions. Similarly, the theme features embroidered graphics, inspired by the iconic Japanese motorcycle subculture, Bosozoku. An ode to artisanal design, these embroidered graphics reference the phonetic Katakana for Y-3 as well as the phonetic Kanji for ‘I LOVE YOU’, while the prominent ‘Roaring Black Crow’ graphic is both a subtle nod to one of Yohji Yamamoto’s early nicknames and, simultaneously, the loud sounds of the Bosozoku motorcycles. Utilising premium fabrics such as refined wool, the garments feature elegant micro-trims as well as subtle three-stripes detailing.

Matching the garment offering’s progressive design approach are a number of new avant-garde footwear styles. Spearheaded by the Y-3 KAIWA and Y-3 RHISU RUN, each sneaker brings an

innovative aesthetic outlook that has come to be expected from the brand. Now firmly established in the Y-3 range, the Y-3 KAIWA silhouette receives a sleek design update. Meanwhile, fuelled by the best of innovative adidas technologies like BOOST™, the brand new Y-3 RHISU RUN propels every move with energycharged comfort. The sneaker’s lightweight design is crafted with a breathable, dual-layer mesh upper, while leather, suede and reflective details add a striking visual edge.

Y-3 Rhisu Run
FU8504
Black Black

Y-3 Rhisu Run
FU9180
Black  Multi

Accompanying the drop is a visually elegant campaign that pays tribute to the craftsmanship painstakingly built into each and every garment throughout the existence of the Y-3 brand. Set in an atelier, the campaign positions models as if they were in a garment fitting in order to highlight the details in the details; from stitches, to fabric selection, to hardware and beyond.

Y-3 Spring/Summer 2020 drop one, Craft, is available from the 5th December at limitEDitions Barcelona, Y-3 flagship stores and in a selection of retailers worldwide.

ADIDAS ORIGINALS BY 424

30 . 11 . 19

For FW19, adidas Originals headed to Fairfax, Los Angeles to team up with one of the West Coast’s most sought-after brands, 424.

The retail pioneer turned streetwear pioneer brings a clean, contemporary edge to three classic staples from the adidas footwear vaults.

424 was co-founded by Guillermo Andrade, whose determination to succeed was first forged during the arduous journey that he and his family took from his birthplace of Guatemala to the United States when he was just eight years old. As an adolescent, he channelled this determination into crafting an aesthetic that was wholly his own, one that would make him stand out amongst his peers. This formed the genesis of FourTwoFour on Fairfax, an iconic Los Angeles retail destination for those who also wanted to break from the norms and wear things a little differently. In 2014, this naturally evolved (via a highly sought-after jewellery line) into Andrade starting the 424 clothing and jewelry line: built on traditional silhouettes but filtered through his own unmistakably of-the-now streetwear aesthetic.

For his first collaboration with adidas Originals, Andrade applied that same vision to three classic adidas footwear models. Despite his undoubtedly contemporary design instincts, Andrade leans on the cleaner, more refined aspects of his sensibilities, ensuring that each shoe feels utterly fresh while still retaining the timeless craftsmanship and attention-todetail that has come to define adidas’ sporting heritage over the decades.

ADIDAS 424 SC PREMIERE
EG3730
CHALK WHITE

First up, Andrade turned to the SC Premier, an already minimalist model that harks back to a golden age of tennis shoe design. In Andrade’s hands, the shoe is stripped back even further: one pair arrives utterly blacked out while the other is an all-off-white affair; both are crafted from full grain leather and suede. Exterior logos of any sort are limited to a subtle laser engraved 424 logo on lateral of tooling and the co-branding on the tongue, which is also the only part of the shoe to feature a pop of color – the scarlet red patch that has become synonymous with the 424 brand in recent years.

ADIDAS 424 SC PREMIERE
EG3729
BLACK BLACK

The third pair takes the form of the Pro Model. It’s a classic basketball shoe of the 1970s, but here draws equal cues from its 80s iteration, when it became indelibly linked to the hiphop scene that Andrade loved growing up. Essentially a hi-cut version of the inimitable adidas Superstar, its calling card is, of course, that iconic shell toe updated with the “double layer foxing tape” tooling. Again, Andrade strips the shoe back to showcase its core qualities, with a chalk white finish and cold cement tooling. That distinctive flash of scarlet comes this time on the heel, a subtly placed yet unmistakeable signifier for one of LA’s most singular brands.

ADIDAS 424 PRO MODEL
EG3096
CHALK WHITE

adidas Originals by 424 will be available at limitEDitions Barcelona on 30th November.